Showing posts with label Internet. Show all posts
Showing posts with label Internet. Show all posts

Saturday, February 21, 2009

HANDBOOK FOR BLOGGERS AND CYBER-DISSIDENTS

HANDBOOK FOR BLOGGERS AND CYBER-DISSIDENTS

ISBN : 2-915536-36-8
© 2005 Reporters W ithout Borders
SEPTEMBER 2005


excerpt: Introduction

BLOGGERS, THE NEW HERALDS OF FREE EXPRESSION

By Julien Pain

Blogs get people excited. Or else they disturb and worry them. Some people distrust them. Others see them as the vanguard of a new information revolution. One thing’s for sure: they’re rocking the foundations of the media in countries as different as the United St ates, China and Iran.

It’s too soon to really know what to think of blogs. W e’ve been reading newspapers, watching T V and listening to the radio for decades now and we’ve learned how to immediately tell what’s news and what’s comment, to distinguish a t abloid “human interest” magazine from a serious one and an entert ainment programme from a documentary.

We don’t have such antennae to figure out blogs. these “ online diaries” are even more var ied than the mainstream media and it’s hard to know which of them is a news site, which a personal forum or one that does serious investigation or one that’s presenting junk ev i dence. It’s difficult to separate the wheat from the chaff.

Some bloggers will gradually develop their own ethical st andards, to become more credib l e and win public confidence. But the Internet is still full of unreliable information and people exchang ing insults. A blog gives ever yone, regardless of education or technical skill, the chance to publish material. This means boring or disgusting blogs will spring up as fast as good and interesting ones.

But blogging is a powerful tool of freedom of expression that has enthused millions of ordinary people. P assive consumers of information have become energetic participants in a new kind of journalism – what Us blog pioneer Dan Gillmor calls “ grassroots journalism … by the people, for the people” (see chapter on “What ethics should bloggers have?”).

Bloggers are often the only real journalists in countries where the mainstream media is cen sored or under pressure. Only they provide independent news, at the risk of displeasing the gov ernment and sometimes courting arrest. Plenty of bloggers have been hounded or thrown in prison. One of the contributors to this handbook, Arash Sigarchi, was sentenced to 14 years in jail for posting several messages online that criticised the Iranian reg ime. His story illustrates how some bloggers see what they do as a duty and a necessity, not just a hobby. they feel they are the eyes and ears of thousands of other Internet users.

Bloggers need to be anonymous when they are putting out information that risks their safety. the cyber-police are watching and have become expert at tracking down “trouble-makers. ” This handbook gives advice on how to post material without revealing who you are (“How to blog anonymously,” by Ethan Zuckerman). It’s best of course to have the technical skills to be anonymous online, but following a few simple rules can sometimes do the trick. This advice is of course not for those (terrorists, racketeers or pedophiles) who use the Internet to commit crimes. the handbook is simply to help bloggers encountering opposition because of what they write to maint ain their freedom of expression.

However, the main problem for a blogger, even under a repressive reg ime, isn’t security. It’s about getting the blog known, finding an audience. A blog without any readers won’t worry the powers-that-be, but what’s the point of it? This handbook makes technical sug gestions to make sure a blog gets picked up by the major search-eng ines (the article by Olivier Andrieu), and g i ves some more “journalistic” tips about this (“What really makes a blog shine,” by Mark Glaser).

Some bloggers face the problem of filtering. Most authoritarian regimes now have the technical means to censor the Inter net. In Cuba or V ietnam, you won’t be able to access websites that criticise the government or expose corruption or t alk about human rights abuses. So-called “illegal” and “ subversive” content is automatically blocked by filters. But all bloggers need free access to all sites and to the blogosphere or the content of their blogs will become irrelevant.

The second part of the handbook is about ways to get round filtering (“Choosing circum vention,” by Nart V illeneuve). With a bit of common-sense, perseverance and especially by picking the right tool s, any blogger should be able to overcome censorship. the handbook has technical advice and tips about how to set up a good blog. But a suc cessful one is harder to ensure. T o st and out in the crowd, you must be orig inal and post news or opinions neglected by the mainstream media. In some countries, bloggers are mainly worried about st aying out of jail. In others, they try to est ablish their credibility as a source of reliable information. Not all bloggers have the same problems, but all of them, in their different ways, are on the frontline in the fight for freedom of expression.


===Julien Pain is head of the Internet Freedom desk at Reporters Without Borders.=====

Sunday, February 1, 2009

Get to the Top on Google

Get to the Top on Google
Tips and techniques to get your site to the top of the search engine rankings and stay there
David Viney
ISBN: 978-1-85788-502-6
First published by
Nicholas Brealey Publishing in 2008

DOWNLOAD (PDF)


excerpt: Foreword
Search engine optimization (or SEO for short) is the art of getting your website to the top of the search rankings. Why would you want to get to the top on Google? Well, here is my elevator pitch for why SEO (and this book) could be the best investment you ever make in your website and your business:

  • Search engines are the way in which 90% of people locate the internet resources they need and Google has a 75% market share in Europe and North America. The Google brand is now rated as the most powerful in the world and, within three years, the company is expected to be the largest advertiser (by revenue) in the world. My approach focuses on Google because it’s the most important, but
    includes tips on other search engines where relevant.
  • 84% of searchers never make it past the bottom of page two of Google and 65% of people never click on paid (or “sponsored”) results. Being at the top of the nonpaid (or “organic”) search results is a make-or-break mission for the modern business in a world ever more dominated by the internet.
  • Around 15% of all sales in the British economy are now completed online, and price comparison service uSwitch predicts that internet sales will make up 40% of all purchases by the year 2020. The numbers are similar in all the developed countries of the word, including the United States.
  • In this book I share with you my seven-step approach to search engine optimization and website promotion. This proven methodology is the very same process I use with all my clients (large or small, ranging from Amazon and Microsoft to the smallest high-street store) and contains all the tips and tricks
    you need to achieve top rankings. The rest is down to you: your effort, vigilance, and determination.
  • Whether you have a new website or a long-established internet presence, here will be much in this book to challenge your thinking: not just how to promote your business but the very nature of your proposition online. The book is designed to be accessible for the beginner but comprehensive enough for the skilled marketer. You will be guided but not patronized.
  • Throughout the book I use a case study to illustrate the seven steps. This helps you check your understanding and more readily apply the techniques to your own business. I also throw in six months of free membership to my SEO Expert Forum, so you can ask me questions and get direct help if you are struggling.
  • I have set out to write the most complete and up-to-date guide to SEO on the market today. Unlike other, earlier books on the subject, this guide covers the emerging fields of Web 2.0 optimization, local search optimization, and the future of search itself (including emerging competitors to Google and alternative search models). ...

Read More... (PDF)